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online shopping from Xiamen Aofei Building Materials Co.,Ltd. is one of the best-selling products in the market. It has many advantages, such as short lead time, low cost, and so on, but the most impressive one for customers is the high quality. The product is not only made of high-quality materials but also under strict quality control procedure during production and careful inspection before delivery.Since its inception, sustainability has been a central theme in Aofei terrazzo tiles's growth programs. Through globalization of our core business and ongoing evolution of our products, we have worked through partnerships with our customers and built the success in delivering sustainably advantageous products. Our products have a great reputation, which is a part of our competitive advantages.Base on requirements, at Aofei tiles company, we make our efforts to provide the best possible service package for customers' needs. We want to make online shopping perfectly fit for all kinds of business.
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Online Shopping 20 Years on: It Started with  the Secure Purchase of a Sting Album... now 95% of Br
Online Shopping 20 Years on: It Started with  the Secure Purchase of a Sting Album... now 95% of Br
Twenty years since the first item was sold online, 95 per cent of British people are now buying goods via internet retailers.On August 11, 1994, the Sting album 'Ten Summoner's Tales' became the first online purchase for £7.74 and since then, people have taken to online shopping in their millions.Last year, more than £91 billion was spent online and that figure is expected to surpass £100 billion this year.Scroll down for video According to new research conducted by UK retailer Shop Direct, one in four British people now shop online at least once a week.The rising number of people using tablets has also played a part, with one in five of the 1,000 surveyed saying they used their device to shop and one in ten using a smartphone.Such is the enthusiasm for digital shopping, more than 25 per cent said they shop online in bed, while one in 20 said part of their morning commute involves some virtual window shopping.Interestingly, the most commonly purchased online item are books, which make up 64 per cent of online buys. This was followed by clothes and accessories with 59.6 per cent, music and entertainment with 55.7 per cent, electronics 54.3 per cent and holiday and travel 50.3 per cent.The rise of online shopping has also been quite rapid, as on average most Brits did not start to use the web for shopping until 2005 and only 12 per cent doing so before the turn of the century.Fiona Ellis Chadwick, senior lecturer in retail management at The Open University Business School, said: 'The early days of online shopping were very basic and the customer experience wasn't fantastic.'Few Brits had a computer and those that did had very slow internet access, which would take a long time to load an image let alone order a product.'The customer experience has drastically changed since 1994.'In the early days of online shopping, we would go to the high street and look through various shops and choose from what was on offer.'Now that the whole online shopping industry has come alive, we can save time and money by undertaking the research from the comfort of our own homes and ordering for a time that suits us.'
What Keeps Sogo on the Go
FOR this week's Power Lunch interview we had the opportunity to catch up with Andrew Lim, managing director of Sogo (KL) Sdn Bhd, at the Sogo Siang Seafood restaurant.Upon introduction and query as to my background, Lim informed me that we have a shared a similar background. We were both from Penang, reading law and working with newspapers, although not quite sharing the rapid pace in rank promotion."I was a cub reporter in 1977 with The Straits Echo. I became a reporter and was promoted to sub-editor. I was there for a year, then I went to the UK to continue my studies in Law (Cardiff University). I was an English Literature student at Penang Free School. I was in the Middle Temple and got my barrister-ship way back in 1981. I didn't even have money to stay on. The call was in July, so I couldn't afford the three months. So, I was an absent chair. I've been practising for 25 years in Penang. My father and sister are barristers. We have 13 lawyers in the whole extended family," Lim informs me before explaining how his involvement with Sogo started.Sogo was originally fully owned by Sogo Japan. Lim was previously their legal advisor and a board member of Sogo KL. In 2002 Lim initiated the management buyout and Sogo is today 100% Malaysian owned and operated, but with a franchise agreement with Sogo Japan to allow the continual usage of the Sogo name.100% Malaysian He tells me that the agreement was structured in such a way that they have full control over the management of the store and since then, they have adapted it to fit the needs of their Malaysian customer base."This is not McDonald's where you can have uniformed standardisation. We have a mass of products and customers here and each customer has his or her individual need and requirements. We incorporated the best of what they have in Japan and adapted to what the customers wish for in Malaysia." For a brief run-through of their story, Lim shares how Sogo was previously focused on international luxury brand goods. From 2002, it has focused on high-end Malaysian labels but an emphasis on maintaining a 5-star ambience.He says all the Malaysian brand names have worked closely with Sogo. He, however, prefers to view this not just as a supplier-client relationship but rather a partnership as he says the relationship with the brand owners has spanned over a decade."Malaysia MODA started in KL Sogo. In those days, the 7th floor had an allocated space for all the young designers of Malaysia to design clothes. Carven Ong was one of them. It's was like a little boutique environment for them to conduct their business," he says, showing pride in our home-grown designers.He tells me that if I were to look into their backgrounds, I would be impressed by how much they've trained in perfecting their art and by how far they've come."SS Chiang of Bonia is very low profile and a wonderful man. He's a leather craftsman. He started off as an apprentice making handbags in Penang. In those days, Penang island had free-port status and all the leather went there free of tax. All the apprentices would go there to learn to make things. Datuk Jimmy Choo also started his shoe-making trade in Penang. We carry all the top Malaysian brands. We deliberately niched away' from the international brands." As we discuss the brands that are carried in the Sogo store, Lim explains that some people don't realise it but brands such as Bonia, sourced their leather from Italy, worked with Italian designers and have steered away from manufacturing in China to maintain a high-standard of quality.Departmental store As we discussed the brands that they're currently carrying and their future plans, I can't help but wonder if it's in their books to anchor a mall. Since many departmental stores have gone from starting as standalone formats, but have embraced the change to a smaller presence in shopping malls. "We have had many proposals coming to us requesting us to consider anchoring them. But, they don't have that large a space... It's sometimes difficult to work with developers who can accommodate our large format. We have been actively considering plans for the last three years and have two or three sites under discussion," he says without giving away anything further away.However, for the moment they're focusing mainly on improving the shopping experience at their KL Sogo departmental store. Informing me that the ongoing renovations are just the tip of the iceberg and that they've engaged an American design team to do a makeover on their store."They're very well-established in California as well as in Japan. In the worldwide retail trade, the Americans have actually refined retail to a very high pinnacle. They can measure the light factor, they call it the lux factor. They've studied what kind of lighting is suitable for customers mood to shop, what sort of lighting is suitable for them to feel comfortable." KL Sogo stands at a gross of 1.2 million sq ft with 700,000 sq ft available as shopping floor space. However, only 450,000 sq ft of that is currently being used for departmental store sales. Lim explains that the remaining has been sectioned for restaurants, lounges and a soon-to-open wellness centre. He informs me that there are two floors offering dining options. The lower ground floor comprises franchise food outlets, the sixth floor offering a food court to satisfy all palates, and their Sogo managed Chinese and Japanese restaurants to satisfy the gastronomic needs of the leisurely patron.Shopper priority After telling me about the layout of their floor space, he throws in a line while feigning grudge, before laughing it off. "The most important human being in the retail industry are the lady shoppers," he says, while acknowledging it's something they have taken to heart to respect.This is most reflected in their ladies focused lounge."Basically, it's a very women orientated lounge. Manicure, pedicure, spas, saunas, steam baths and gym area for ladies only. Men are very badly treated. We just throw them to a small gym. They can use the karaoke room and access our computers. The platinum lounge is a place where they can chill out. This is basically meant for all the Datuk's and Tan Sri's to sit there while their wives shop. Then they'll call up and say, darling come down with your credit card. You have to pamper your top customers," he shares with a hearty laugh.But, for the men out there, don't fret. Its wellness centre will be set to cater to both men and women. Peak Fitness, is set to soft-launch in May/June and to hard launch by year-end. Lim tells me that it's not just a gym but that they have taken to overlay the usual gym facilities with wellness advice and counselling. They'll be offering diet advice and even simple medical testing."We want you to live long so that you can carry on being our customers." On why they have chosen to undertake the wellness centre themselves and not to simply lease it out to external operators, Lim shares that it's always been their preference to be able to self-manage."We like to control the level of service and the experience that our customers have. You can't do that when you're working with a tenant. So long as you pay me rental I have no say in what you do when you are actually administering. I cannot micro-manage the administration of your services." Online shopping and credit cards In addition to the wellness centre and extensive makeover, Sogo KL is taking baby-steps to add to their appeal by including Sogo's own products. They currently do have Sogo branded supermarket products and are exploring their online possibilities."We are actually putting in our online platform and have done a lot of study on e-commerce. The challenge is actually the logistics of the delivery of goods to your customers. We went to do a study trip in San Francisco and were very lucky to get a briefing by Macys. We met Kent Anderson, the president in charge of, and he told us that they had to build up a critical mass of products on their website. You need to have that mass of products so that you become an active website. If you have only 10 products, nobody cares," he shares, while inquiring about my online shopping habits while I was living in the US.Admittedly, I did partake in quite a bit of it, and have the store branded cards and credit cards to prove it. Which brought me to enquire as to whether there will be a progression their current Sogo card would be taking. Slightly cautious to not spill the details too soon, Lim tells me that it is indeed in their plans."We are working with a bank to make it into a credit card. I think we're going there and have just finalised our discussions with them. We are waiting for them to come back, I think they are offering both Visa and MasterCard facilities," he says.And the end of this year should see the launch of their Sogo credit card. With my tummy happily satiated and the topics for our interview discussed, we adjourned to tour the departmental store and to explore their Gold and Platinum lounges.
Black Friday Is Red Hot Day
PETALING JAYA: Less than two weeks after splurging on the 11.11 Singles’ Day sales, Malaysians had another reason to scour online for more deals and discounts – Black Friday sales.The Black Friday shopping spree is a long-observed tradition in the United States, celebrated a day after the Thanksgiving holiday where retailers slash prices on items online and in store. Many e-commerce sites, among them Lazada, 11street and Shopee, played on the ease of online shopping by offering up to 85% off selected items on their shopping platforms for Black Friday.“In 2017, we saw a rise in gross merchandise value of up to 50% for Black Friday in comparison to a regular Friday. “The highest performing product category for the day was electronics, followed closely by fashion, and health & beauty,” said 11street chief operating officer Jenny Tay. “These days, we are seeing great traction with our customers, especially for purchases of mobile top-up vouchers and travel deals due to the upcoming year-end holiday season. “We do foresee that the hype around Black Friday might not be as significant as 11.11.” Student Ariesya Roslan, 21, got her hands on makeup, in particular a concealer usually priced at RM126 but marked down to RM89 on Black Friday. PR manager Ethan Wong stocked up on his Calvin Klein underwear and protein shake.Freelance writer KL Lee, 30, said he bought some games on Steam, PlayStation store and also a book from the Book Depository. “Samsung also started its Blue Week sale on the same day as Black Friday, and I managed to get a Samsung Galaxy Note FE for RM1,446.90 which is about RM630 cheaper than its original price,” he said. There were those who refrained from purchasing anything during the Black Friday sales after having hit their “shopping quota” during the 11.11 sales event. “I will not be spending any money on Black Friday as I just bought a new smartphone during the 11.11 sales event,” said graphic designer Emily Yeoh, 27. Writer Maria Fernandez said in jest “I only have RM50 left in my life” after splurging on makeup and clothing during the earlier sales.For the 11.11 sales, Shopee recorded more than 11 million orders in just 24 hours, with over 42 million total visits. It claimed that, at one point, it sold over 58,000 items in just one minute. Most of Lazada’s buyers on 11.11 were from Selangor, Kuala Lumpur, Johor, Penang, and Perak who bought 27 tonnes of Milo in the first two hours and more than 4.5 million pieces of diapers.
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